Growth hacking or growth marketing as it known, is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and…
Date Archives June 2022
How to use the 7Ps Marketing Mix?
If you are a small business looking to ramp up your marketing efforts, it is important to always keep the 7Ps of marketing in mind when developing your marketing plan….
Why is risk management important?
Life is full of unexpected events for both individuals and businesses. While some are positive (and indeed rare), others are negative and may occur with enough frequency to warrant your…
Product branding strategy
Not sure what “branding” means? Don’t worry! Branding is one of marketing concepts that is a bit ambiguous and can quickly become confusing, even for people who have studied marketing….