Marketing Manager Program

Categories: Professional Certificates

About Course

Who should attend?

is designed for all Marketing Manager or Executive or anyone looking to advancing their career by attending a recognized Marketing Management training program

Structure
consist of 3 modules.

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Course Content

Module 1: Marketing Principles and Techniques
This module aims at developing the knowledge and understanding of general marketing principles and their application in business Learning Outcomes The learner will: 1. Understand the role of marketing in business 2. Understand marketing principles 3. Understand marketing methods 4. Understand how to develop a marketing plan for a specific product or service

Module 2: Marketing Mix
This module aims at developing a comprehensive understanding of the marketing mix and the roles of the seven aspects of the marketing mix to businesses. Learning Outcomes The learner will: 1. Understand the role of the product or service in the marketing mix 2. Understand the role of price in the marketing mix 3. Understand the role of place in the marketing mix 4. Understand the role of promotion in the marketing mix 5. Understand the role of process in the marketing mix 6. Understand the role of people in the marketing mix 7. Understand the role of physical evidence in the marketing mix

Module 3: Sales
To provide learners with knowledge and understanding of sales and the principles and practices of professional selling in the business environment. Learning Outcomes The learner will: 1. Understand the principles of selling and different selling methods 2. Understand the principles of the sales process 3. Understand the importance of sales technologies for organisations 4. Understand the financial dimension of sales 5. Understand sales structures in organisations