Marketing Manager Program
About Course
relates both traditional and new marketing concepts to today’s fast-paced, competitive and segmented business environment, with an emphasis on relating marketing theory to practical and effective real-world solutions. We help marketers develop and implement effective marketing plans for their organizations.Description
Who should attend?
is designed for all Marketing Manager or Executive or anyone looking to advancing their career by attending a recognized Marketing Management training program
Structure
consist of 3 modules.
Topics for this course
72h
Module 1: Marketing Principles and Techniques
This module aims at developing the knowledge and understanding of general marketing principles and their application in business
Learning Outcomes
The learner will:
1. Understand the role of marketing in business
2. Understand marketing principles
3. Understand marketing methods
4. Understand how to develop a marketing plan for a specific product or service
Learning Outcomes
The learner will:
1. Understand the role of marketing in business
2. Understand marketing principles
3. Understand marketing methods
4. Understand how to develop a marketing plan for a specific product or service
Module 2: Marketing Mix
This module aims at developing a comprehensive understanding of the marketing mix and the roles of the seven aspects of the marketing mix to businesses.
Learning Outcomes
The learner will:
1. Understand the role of the product or service in the marketing mix
2. Understand the role of price in the marketing mix
3. Understand the role of place in the marketing mix
4. Understand the role of promotion in the marketing mix
5. Understand the role of process in the marketing mix
6. Understand the role of people in the marketing mix
7. Understand the role of physical evidence in the marketing mix
Learning Outcomes
The learner will:
1. Understand the role of the product or service in the marketing mix
2. Understand the role of price in the marketing mix
3. Understand the role of place in the marketing mix
4. Understand the role of promotion in the marketing mix
5. Understand the role of process in the marketing mix
6. Understand the role of people in the marketing mix
7. Understand the role of physical evidence in the marketing mix
Module 3: Sales
To provide learners with knowledge and understanding of sales and the principles and practices of professional selling in the business environment.
Learning Outcomes
The learner will:
1. Understand the principles of selling and different selling methods
2. Understand the principles of the sales process
3. Understand the importance of sales technologies for organisations
4. Understand the financial dimension of sales
5. Understand sales structures in organisations
Learning Outcomes
The learner will:
1. Understand the principles of selling and different selling methods
2. Understand the principles of the sales process
3. Understand the importance of sales technologies for organisations
4. Understand the financial dimension of sales
5. Understand sales structures in organisations
About the instructor
15 Courses
0 students
AED 2,000.00 Not including Vat 5%
Enrolment validity: Lifetime
Requirements
- No education or experience prerequisites.
- Courses are delivered through Optimums Institutes. Candidates will have online self-study Lectures.